By now you must’ve heard of Pinterest and you might be wondering if you need it for your blog. Many bloggers out there swear that if done correctly it can boost your blog’s traffic. The following article is going to explain to you how to use Pinterest and increase Pinterest blog traffic. You will also learn how to make money using Pinterest.
*The following post contains Affiliate links, which means I may earn commission on a sale of a product you purchase through my links at no extra cost to you.
What Is Pinterest?
Why Do You Need Pinterest For Your Blog?
Pinterest is a great way to bring traffic to your blog because it relies on visually appealing content. People are attracted to great visuals and Pinterest is a perfect place for people to find things they are interested in. It’s a perfect way for you to offer something of value to your readers with a link to your blog. When somebody searches for something on Pinterest based on their interests they get a collection of pictures. If a picture is attractive enough and contains a great message (what’s commonly known as a Call-To-Action) people will be more inclined to click on it and see whether it’s something they want to look into further.
No matter what’s your blog niche you can create a corresponding picture to post on Pinterest. For example, if you’re a travel blogger you can use a beautiful picture you took on your trip to link to a post on your blog. When people see your picture they will be interested in knowing where it’s from and they will most likely like to read about it. This way when they click on the picture it will take them to the article on you blog. This is a great way to increase your Pinterest blog traffic.
How To Make Money With Pinterest!
Did you know that according to Pinterest, 93 percent of Pinners (male and female) shopped online in the past six months? (stats via Sprout Social) This shows that if you use Pinterest effectively it can make you more money. If you have an online shop or sell any products on your blog you can generate more income using Pinterest. When you create attractive images with a great Call-To-Action messages people will click on the images and be taken to your online shop, blog shop page or your Etsy shop. You can then easily convert these visitors into new customers.
Simple Strategies To Boost Pinterest Blog Traffic Now!
Create Pinterest Friendly Images
First you need to create a Pinterest friendly visual images. These images need to have a vertical orientation because the way Pinterest displays images works best if the image is vertical. The ideal size of a Pinterest image is 735 x 1102 pixels. The above image is a perfect example of a Pinterest friendly image.
There are many tools you can use to create Pinterest friendly images. These can be tools such as Photoshop or free online tools such as Canva, Infogr.am or PicMonkey. For an overview of one of my favorites Canva read my blog post here. If you’re using Canva you can easily pick a Pinterest template from their list of templates or if you want to create an even longer image use the Infographic template. I have used both templates very successfully for Pinterest purposes.
Enable Rich Pins For Your Blog Pinterest Images
Rich Pins are images that have extra information embedded into them. They contain a link to your blog article as well as bolded headline (essentially the title of your blog post) and a description. They simply give your reader more information about the pin. Therefore this type of pin is more likely to get people to click on it. This is another great way to boost your Pinterest blog traffic.
There are five types of Rich Pins:
- Place Pins include a map, address, and phone number.
- Article Pins include headline, author and story description.
- Recipe Pins include ingredients, cooking times and serving information.
- Movie Pins include ratings, cast members and reviews.
Rich Pins need to be enabled for your blog or website and you can do that by way of verifying your website with Pinterest and enabling Rich Pins.
For a great step-by-step tutorial on how to set up Rich Pins for your website check out this article by Melyssa Griffin!
Pin Consistently To Grow Your Pinterest Following & Increase Engagement
Your success on Pinterest depends on how consistent you are with your pinning. The more frequently you pin the more engagement you will receive. Pinterest’s algorithm recognizes those people that pin more frequently. Their pins appear more in people’s feeds than those of people who only pin once a day. Therefore it’s imperative that you set aside some time every day to pin a few pins and repeat this step through out the day.
This type of strategy can be very time consuming. That’s why a lot of bloggers rely on various scheduling software so they’re able to pin consistently throughout the day. It is up to you if you want to invest in this type of platform as some offer free plans (based on how many pins you’re allowed to do) or you might need to pay a monthly fee. The two most recommended Pinterest scheduling platforms widely used by bloggers and entrepreneurs are Tailwind and Boardbooster. I haven’t tried these two platforms yet as I have been growing my Pinterst account manually and I was able to grow it from 0 to 862 followers in just 4 months. So as you can see it is still possible to grow you Pinterest following without any special tools.
Add A Pin-It Button To Your Blog To Boost Pinterest Blog Traffic
It’s amazing to me how many blogs don’t utilize the Pin-It button on their sites. It’s such a simple way to make it easy for your visitors to pin images to Pinterest directly from your blog to save for later viewing. Without this visible option on your site a visitor can forget about your content and just move on to something else. This little button shows up when someone hovers on any of your images on your blog and when they click on the button a window opens up which allows you to pin the image to any of your Pinterest boards. See example below.
There are many plug-ins available to use to allow this feature on your blog. My favorite one is offered by Sumo and it’s completely free. Sumo offers a variety of applications with some of them completely free and others available as a premium upgrade. This plug-in is a great addition to your blog and it will increase your Pinterest blog traffic!
If In Doubt Take A Great Pinterest Course
I have to admit that Pinterest was not a social media platform I knew much about when I started blogging. In fact I knew very little about it and how it worked. I’ve had good success with other platforms such as Twitter so I was a little intimidated by Pinterest. Before I joined Pinterest I tried to read as much about it as I could but I still didn’t really feel confident about what I was doing. Therefore I decided to take a Pinterest course. I did this because I felt that I could save a lot of valuable time instead of trying to figure out everything by myself.
Pin To Profits Course
I looked around for a Pinterest course for a while until I found McKinzie Bean of Moms Make Cents. First I signed up for her free mini-Pinterest course (now called Pinterest Primer) because I wanted to see what Pinterest was all about. It’s a great introduction to Pinterest and I highly recommend you start with it if you’re completely new to Pinterest. It’s a free video course that teaches you the fundamentals of Pinterest. Feel free to check it out here.
Once I learned the basics of what Pinterest had to offer I decided to take McKinzie’s full Pin To Profits course. I felt that she is very knowledgeable and I liked the fact that she offered an easy step-by step course. This course is ideal for Pinterest beginners. It helps you set up your profile, enable rich pins, create Pinterest friendly images with Canva and PicMonkey. But it’s also very valuable for anyone who wants to get serious with Pinterest. McKinzie covers such advanced topics as Affiliate marketing, sales funnels and opt-ins etc. There’s awesome extras included such as how to find group boards, Tailwind and Boardbooster tutorials with free trials, free Canva templates and others. The course has a dedicated Facebook group where you can ask McKinzie questions and get more support.
Pin To Profits Special Offer!!!
This course if one of the most comprehensive Pinterest courses I have found online. It’s definitely something I would recommend whether you’re new to Pinterest or want to take it up a notch. Now it’s even easier to take the Pin To Profits course. You have two options when you sign up. Option 1 is to sign up for the whole suite (5 courses in total) or Option 2 is to sign up for each course individually. So if you already know the basics and want to skip those courses now you can. You can just sign up for what you want to learn. This course will definitely increase your Pinterest blog traffic.
Breakdown of Pin To Profits Bundles
Pin to Profits: Main Course Boundle (5 courses in total) – Regular price $285
or each courses individually
Pin to Profits: Foundations (Regular price $47)
Pin to Profits: Automation (Regular price $27)
Pin to Profits: Affiliate Marketing (Regular price $47)
Pin to Profits: List Building (Regular price $67)
Pin to Profits: Promoted Pins (Regular price $97)
Click on the Image to Access Pin To Profits!
I know that social media is not everyone’s cup of tea. There are so many platforms you need to master and it can get pretty overwhelming sometimes. Pinterest is just one of the options you can optimize for your blog. Using these simple strategies and being consistent you can get some traction and increase your blog traffic. Whether you end up growing your account all by yourself or end up signing for a Pinterest course you can build a successful roadmap. Since I started putting more effort into Pinterest I have seen a lot of growth in my account and I continue to work on it as we speak. Below you can see that in just 4 months I went from 0 to 14.3K monthly Pinterest views. So I know you can do the same and have great success with it for you Pinterest blog traffic.
UPDATE: I’ve more than doubled my stats now after another 5 months – see results below!
Have you started utilizing Pinterest yet? Do you have any tips to share for Pinterest blog traffic? Let me know in the comments below. And don’t forget to sign up for The Savvy Dreamer newsletter to get your Free Social Media Guide, which includes tips for Pinterest, Instagram, Facebook and Twitter.